iRobot's Roomba: Bringing Robots into Homes
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG206
Case Length : 18 Pages
Period : 1990-2009
Pub Date : 2009
Teaching Note : Available Organization : iRobot Corporation
Industry : Robotics, Consumer Appliances
Countries : USA, Global
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Introduction Contd...
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It also considered the kiosk to be a low-risk, low-cost way
of testing a possible future retail strategy. Colin Angle, Chief Executive
Officer of iRobot, said, “As we roll the clock forward you're going to see more
and more home robots…and the concept of a robot store is going to be something
that every mall is going to want to have.”3
iRobot was established in 1990, to create practical applications for robots. The
company started out making robots for research purposes, an activity which
yielded poor returns. It became more successful when it began manufacturing
robots for use by the military.
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However, the product that brought the company worldwide
recognition was the iRobot Roomba, a floor cleaning robot which was introduced
in September 2002 and was hailed as a major innovation.
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The Roomba was developed after years of research,
during which time iRobot developed the complete design of the robot
including a unique vacuuming system, and navigation and artificial
intelligence software.
Over the years, the Roomba made it to several best product lists and
came to be sold in several countries around the world.
iRobot also launched several line extensions of the Roomba, including
another popular commercial robot, the floor scrubbing Scooba... |
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